Public Relation Officer (PRO)

PUBLIC RELATION OFFICER (PRO)
The Public Relation Officer (PRO) is responsible for all dissemination of news and information to the media and the public. Public Relation officer (PRO) keep citizens informed about the activities of Police Department he works for. PRO may be spokespersons, or they may serve as advisers to those who will appear on camera. We perform media and public relations duties for, the Vehari Police Department, its District police Officer.

DUTIES & RESPONSIBILITES

The duties and responsibilities of the PRO include:

  Assisting news personnel at the scene of incidents
  Assisting the news media on an on-call basis
  Preparing and distributing news releases/tickers
  Arranging news conferences
  Coordinating the release of authorized information
  Assisting  in photography
  Monitoring the news, flashed on news channels 
 Build and activate educational public safety campaigns through the media.
 Write and prepare letters of correspondence for the District  Police Officer.
 Attend  trainings/meeting s arranged by Punjab police Department
 Assist in planning and execution of special events and news conferences
 Arrange meetings with journalists and media persons 

WORKING WITH MEDIA
Public information officers serve as a liaison between their government department and the media. We write news releases, plan news conferences and respond to inquiries from the media. We escort reporters/photographers who come to a government facility for interviews or photographs. PRO are expected to maintain an archive of news clippings about the department. We also respond to open records requests submitted by reporters

INFORMING THE PUBLIC
In addition to facilitating and generating media stories, PRO keep the public informed through direct communication. We prepare printed and electronic newsletters, brochures and posters and write/place articles for print media, radio and/or television. We also answer phone calls from citizens and, in conjunction with the DPO's PRO, operate government access channels on cable television.